The Solution
Comscore CTV Intelligence provides clients with critical insights into consumer over-the-top (OTT) streaming activity on TV-connected devices.
Industry-wide reporting
- Analyze over-the-top streaming industry size, services, demographics, audience duplication, and trends.
Service specific reporting
- Identify your shared and unshared traffic amongst other services in the industry.
- Further analyze shared and unshared audiences with granular demographic targeting.
- Age, gender, income, ethnicity, HH size, cord status, HML viewership
Showcase differentiation
- Based on analytics provided within CTV Intelligence, show advertisers value specific to your platform/service.